This review has been updated 14 times since it was first published in January of 2017. While using a jet-black goo to enhance the whiteness of your smile might seem counterintuitive, these toothpastes are surprisingly effective at doing so. They may also help fight bad breath and reduce the buildup of plaque. Be aware, though, that there is some indication that charcoal’s abrasiveness may wear down your enamel over time, so we recommend consulting your dentist before trying these. When users buy our independently chosen editorial picks, we may earn commissions to help fund the review.
10. Lavinso Powder
The vegan formula used in Lavinso Powder is surprisingly powerful, and may even be able to scrape away stubborn wine and tobacco stains. It also manages to be gentle on sensitive teeth and gums, thanks to the bentonite clay mixed in.
- One tin lasts up to five months
- Can be used with regular toothpaste
- Hard to apply without making a mess
9. Active Wow
You don’t have to give up your precious coffee when you’ve got a tube of Active Wow on your bathroom counter, as it can help clear away tough stains. It’s not too runny, either, so your daily oral hygiene routine won’t leave you looking like a rabid wolf.
- Utilizes antibacterial tea tree oil
- Pairs well with electric brushes
- Has a gritty consistency
8. inVitamin Tooth & Gum Powder
A jar of inVitamin Tooth & Gum Powder requires you to mix it into a paste yourself, but once stirred properly, the black goo does a great job of brightening your teeth. However, due to its potency and the potential risk to your enamel, it’s best to use it sparingly.
- Preservative-free formula
- Uses an astringent to tone gums
- Leaves black grains stuck in teeth
7. Cali White
You don’t have to worry about Cali White discoloring either your toothbrush or your sink, as it rinses out completely when you’re done. The formula is effective, though you’ll need to put up with the fact that it tastes like the underside of a rock.
- Baking soda to remove stains
- Leaves teeth polished smooth
- Extremely expensive
6. Living Earth Black Pearl
If you have a delicate palate, Living Earth Black Pearl is a good choice, as it’s virtually tasteless. Even so, it will leave your mouth fresh and odor-free, and the effects last for hours, so anyone who suffers from frequent halitosis should give it a shot.
- Helps reduce sensitivity
- Ideal for brushing in the shower
- Difficult to apply cleanly
5. Hyperbiotics All Natural
Hyperbiotics All Natural packs more than just a charcoal punch, as it also contains probiotics to help keep your mouth’s beneficial bacteria plentiful. There are no artificial colors or detergents either, ensuring your teeth stay protected from any noxious chemicals.
- Subtle mint flavor
- Requires only a small amount
- Provides long-lasting fresh breath
4. My Magic Mud
My Magic Mud won’t foam up like traditional toothpastes, so if that’s a deal breaker, you should keep looking. If you’re fine with that, though, you’ll find that it’s great for removing plaque and leaving your teeth feeling squeaky clean.
- Made in the usa
- Can help with morning breath
- Xylitol reduces bacterial growth
3. FineVine Mint
The subtle taste of FineVine Mint is a welcome diversion from the overpowering flavors found in some others. It still packs a serious whitening and breath-freshening punch, though, but you won’t feel like you ran through a herb garden with your mouth open after using it.
- Doesn't clump up
- Coconut oil to fight plaque buildup
- Money-back satisfaction guarantee
2. Hello Oral Care
Unlike other options that come in giant, unwieldy tubs, this selection from Hello Oral Care is stored in a convenient squeezable tube, so you can get the perfect amount on your brush every time without spreading black specks all over your bathroom.
- Great value for price
- Helps combat dry mouth
- Contains no artificial sweeteners
1. Zen Charcoal Hardwood
Zen Charcoal Hardwood is one of the most versatile products around, as it can be used in a myriad of ways, including to whiten teeth, soothe bug bites, and even to take the edge off a bout of indigestion (so you can pretend you swallowed it on purpose).
- Made from american hardwood
- Helps clear facial pores too
- All ingredients are kosher
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