{"id":7416,"date":"2024-01-08T15:43:08","date_gmt":"2024-01-08T15:43:08","guid":{"rendered":"https:\/\/mer.tours\/more-than-a-trend-how-airlines-and-hotels-are-catering-to-sober-travelers\/"},"modified":"2024-01-08T15:43:08","modified_gmt":"2024-01-08T15:43:08","slug":"more-than-a-trend-how-airlines-and-hotels-are-catering-to-sober-travelers","status":"publish","type":"post","link":"https:\/\/travelaffiliatewebsite.com\/mer\/more-than-a-trend-how-airlines-and-hotels-are-catering-to-sober-travelers\/","title":{"rendered":"More than a trend: How airlines and hotels are catering to sober travelers"},"content":{"rendered":"

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Forget “dry January” \u2014 sober travel is becoming more than a New Year’s trend; it’s a movement, and hotels and airlines are finally taking notice. According to a 2023 survey by Hotels.com (shared via PRNewswire.com<\/a>), “More than 40% of travelers say they are likely to book a detox trip in the next year, and half of travelers say they would be interested in staying at hotels that offer easily accessible alcohol-free options.”<\/p>\n

While I don’t foresee booze-fueled travels ever becoming obsolete, it’s important to note that jet-setters, particularly millennials and Gen Z, crave mentally and physically stimulating experiences and are seeking out destinations that cater to alcohol-free activities.<\/p>\n

With the rise of sober-curious, alcohol-free individuals, airlines and hotels<\/a> have caught on to the evergrowing market and are jumping at the chance to capitalize on this lifestyle change.<\/p>\n

So, what is sober tourism, and how is it affecting brands when it comes to travel?<\/p>\n

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What is sober tourism?<\/h2>\n
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