{"id":6834,"date":"2023-12-18T20:44:15","date_gmt":"2023-12-18T20:44:15","guid":{"rendered":"https:\/\/mer.tours\/air-india-rolls-out-new-website-uniforms-as-part-of-larger-transformation\/"},"modified":"2023-12-18T20:44:15","modified_gmt":"2023-12-18T20:44:15","slug":"air-india-rolls-out-new-website-uniforms-as-part-of-larger-transformation","status":"publish","type":"post","link":"https:\/\/travelaffiliatewebsite.com\/mer\/air-india-rolls-out-new-website-uniforms-as-part-of-larger-transformation\/","title":{"rendered":"Air India rolls out new website, uniforms as part of larger transformation"},"content":{"rendered":"<p><\/p>\n<div>\n<p>The latest signs of a major transformation at India&#8217;s flagship airline are taking shape.<\/p>\n<p><a href=\"https:\/\/thepointsguy.com\/airline\/air-india\/\" rel=\"noopener\" target=\"_blank\">Air India<\/a> unveiled a new website and mobile app Monday, overhauling its digital platform with a new design and, in the company&#8217;s words, a faster, more seamless and intuitive booking process.<\/p>\n<p>If you pull up <a href=\"https:\/\/www.airindia.com\/\" rel=\"noopener\" target=\"_blank\">Airindia.com<\/a> now, you&#8217;ll find the updated site.<\/p>\n<p><b>Want more airline-specific news? <a href=\"https:\/\/thepointsguy.com\/aviation-newsletter\/\" rel=\"noopener noreferrer\" target=\"_blank\">Sign up for TPG&#8217;s free biweekly Aviation newsletter<\/a>.<\/b><\/p>\n<p>Even at first glance, the interface certainly seems to be a more modernized site than the one it replaced.<\/p>\n<figure class=\"jsx-4252866712 tpg-figure\">\n<div style=\"padding-top:0\" class=\"jsx-36530878 full-width-auto-height-image\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative\"><span style=\"box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:47.375%\"\/><noscript><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\" sizes=\"100vw\" srcset=\"https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-old.png?width=640 640w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-old.png?width=750 750w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-old.png?width=828 828w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-old.png?width=1080 1080w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-old.png?width=1200 1200w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-old.png?width=1920 1920w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-old.png?width=2048 2048w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-old.png?width=3840 3840w\" src=\"https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-old.png?width=3840\"\/><\/noscript><\/span><\/div><figcaption class=\"jsx-4252866712 figcaption\">AIR INDIA<\/figcaption><\/figure>\n<p>The move is just the latest series in a flurry of changes \u2014 both aesthetic and substantive \u2014 that the carrier has in the works.<\/p>\n<p>Just last week, for instance, Air India revealed all-new uniforms for its pilots and cabin crew members. Designed by prominent Indian fashion designer Manish Malhotra, the uniforms incorporate the new logo and brand design the <a href=\"https:\/\/thepointsguy.com\/news\/air-india-new-cabins-livery-logo\/\" rel=\"noopener\" target=\"_blank\">company unveiled in August.<\/a><\/p>\n<figure class=\"jsx-4252866712 tpg-figure\">\n<div style=\"padding-top:0\" class=\"jsx-36530878 full-width-auto-height-image\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative\"><span style=\"box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:68.125%\"\/><img alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/><noscript><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\" sizes=\"100vw\" srcset=\"https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-uniforms-1.png?width=640 640w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-uniforms-1.png?width=750 750w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-uniforms-1.png?width=828 828w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-uniforms-1.png?width=1080 1080w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-uniforms-1.png?width=1200 1200w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-uniforms-1.png?width=1920 1920w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-uniforms-1.png?width=2048 2048w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-uniforms-1.png?width=3840 3840w\" src=\"https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/air-india-uniforms-1.png?width=3840\"\/><\/noscript><\/span><\/div><figcaption class=\"jsx-4252866712 figcaption\">AIR INDIA<\/figcaption><\/figure>\n<p>&#8220;It perfectly captures the essence of our new identity, service principles, and our pursuit of setting new benchmarks in global aviation,&#8221; Air India CEO and managing director Campbell Wilson of the changes in a statement.<\/p>\n<p>But that &#8220;new identity&#8221; Wilson mentioned goes far beyond uniforms or logos.<\/p>\n<div class=\"&#10;        EmailSignUp_container__70lh2&#10;        undefined&#10;        EmailSignUp_isLoading__zGkU5&#10;      \"><picture class=\"EmailSignUp_graphic__AEA5s\"><source media=\"screen and (max-width: 767px)\" srcset=\"\/images\/EmailSignUp\/daily-mob.svg\"\/><img decoding=\"async\" alt=\"\" src=\"https:\/\/thepointsguy.com\/images\/EmailSignUp\/daily-dt.svg\"\/><\/picture>\n<div class=\"EmailSignUp_form__cnneL\">\n<p>Daily Newsletter<\/p>\n<p>Reward your inbox with the TPG Daily newsletter<\/p>\n<p>Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG\u2019s experts<\/p>\n<\/div>\n<\/div>\n<p><a id=\"a-much-larger-transformation\" class=\"jsx-3480274316 anchor\"\/><\/p>\n<h2 class=\"jsx-3480274316\">A much larger transformation<\/h2>\n<p>Air India is in the midst of a top-to-bottom transformation \u2014 one that, executives hope, will position the airline as a serious contender on the global aviation stage, particularly as India&#8217;s population, now the <a href=\"https:\/\/www.npr.org\/sections\/goatsandsoda\/2023\/06\/08\/1180454049\/india-is-now-the-worlds-most-populous-nation-and-thats-not-necessarily-a-bad-thi#:~:text=India%20is%20now%20the%20world's,And%20it's%20still%20growing.\" rel=\"noopener\" target=\"_blank\">largest in the world<\/a>, continues to grow, as does its <a href=\"https:\/\/www.reuters.com\/world\/india\/india-be-worlds-third-largest-economy-by-2030-sp-global-ratings-2023-12-05\/\" rel=\"noopener\" target=\"_blank\">prominence in the global economy.<\/a><\/p>\n<p>After years marred by <a href=\"https:\/\/thepointsguy.com\/news\/air-india-is-behind-on-its-fuel-bills-and-its-suppliers-are-cutting-it-off\/\" rel=\"noopener\" target=\"_blank\">poor operational performance<\/a>, <a href=\"https:\/\/thepointsguy.com\/2017\/05\/air-india-777-business-review\/\" rel=\"noopener\" target=\"_blank\">spotty service<\/a> and <a href=\"https:\/\/thepointsguy.com\/news\/air-india-is-behind-on-its-fuel-bills-and-its-suppliers-are-cutting-it-off\/\" rel=\"noopener\" target=\"_blank\">financial losses<\/a> under the control of the Indian government, the Tata Group, a Mumbai-based conglomerate, acquired the airline in 2022.<\/p>\n<p>Air India&#8217;s new private owners have promised a complete rebuild, and their early steps have been striking.<\/p>\n<p><a id=\"470-aircraft-on-order\" class=\"jsx-3480274316 anchor\"\/><\/p>\n<h2 class=\"jsx-3480274316\">470 aircraft on order<\/h2>\n<p>At the Paris Air Show this past summer, Air India firmed up <a href=\"https:\/\/thepointsguy.com\/news\/air-india-aircraft-order-boeing-airbus\/\" rel=\"noopener\" target=\"_blank\">$70 billion in aircraft orders<\/a> that will see the carrier acquire <a href=\"https:\/\/thepointsguy.com\/news\/air-india-aircraft-order-boeing-airbus\/\" rel=\"noopener\" target=\"_blank\">470 planes from Boeing and Airbus<\/a>. The move was billed at the time as the largest set of aircraft orders in history.<\/p>\n<p>The deals include orders for 40 Airbus A350 aircraft, 20 Boeing 787 Dreamliners, 10 Boeing 777X jets, and 400 narrow-body aircraft between the two manufacturers.<\/p>\n<p>By 2026, Air India expects to completely replace its fleet of widebody jets.<\/p>\n<p>However, its first A350 should be ready to fly much sooner \u2014 perhaps in the coming days, in fact.<\/p>\n<p>Earlier this fall on X (formerly known as Twitter), the company shared a glimpse of its first A350 adorned with the airline&#8217;s new livery shortly after it received a paint job at Airbus&#8217; facilities in Toulouse, France.<\/p>\n<p><a id=\"other-changes-planned-for-2024\" class=\"jsx-3480274316 anchor\"\/><\/p>\n<h2 class=\"jsx-3480274316\">Other changes planned for 2024<\/h2>\n<p>As part of its overhaul, the carrier has hired more than 5,000 new staff since the Tata Group took over, including 1,000 pilots \u2014 of which 18% are female pilots, the highest rate in the industry, the airline claims.<\/p>\n<p>A member of the <a href=\"https:\/\/thepointsguy.com\/guide\/star-alliance-benefits\/\" rel=\"noopener\" target=\"_blank\">Star Alliance<\/a>, Air India is also promising an overhauled loyalty program to be unveiled in early 2024, and new, future lounges in Delhi and at New York&#8217;s John F. Kennedy International Airport (JFK).<\/p>\n<p><b>Related reading:<\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The latest signs of a major transformation at India&#8217;s flagship airline are taking shape. Air India unveiled a new website and mobile app Monday, overhauling its digital platform with a new design and, in the company&#8217;s words, a faster, more seamless and intuitive booking process. If you pull up Airindia.com now, you&#8217;ll find the updated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/Air-India-1-1.jpg?w=1600&resize=1600,1135&ssl=1","rttpg_featured_image_url":{"full":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/Air-India-1-1.jpg?w=1600&resize=1600,1135&ssl=1",1600,1135,false],"landscape":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/Air-India-1-1.jpg?w=1200&resize=1200,0&ssl=1",1200,0,false],"portraits":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/Air-India-1-1.jpg?w=1200&resize=1200,0&ssl=1",1200,0,false],"thumbnail":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/Air-India-1-1.jpg?w=150&resize=150,150&ssl=1",150,150,false],"medium":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/Air-India-1-1.jpg?w=300&resize=300,300&ssl=1",300,300,false],"large":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/Air-India-1-1.jpg?w=1024&resize=1024,1024&ssl=1",1024,1024,false],"1536x1536":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/12\/Air-India-1-1.jpg?w=1536&resize=1536,1536&ssl=1",1536,1536,false],"2048x2048":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2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href=\"https:\/\/travelaffiliatewebsite.com\/mer\/category\/travel\/\" rel=\"category tag\">Travel<\/a>","rttpg_excerpt":"The latest signs of a major transformation at India&#8217;s flagship airline are taking shape. Air India unveiled a new website and mobile app Monday, overhauling its digital platform with a new design and, in the company&#8217;s words, a faster, more seamless and intuitive booking process. If you pull up Airindia.com now, you&#8217;ll find the updated&hellip;","_links":{"self":[{"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/posts\/6834"}],"collection":[{"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/comments?post=6834"}],"version-history":[{"count":1,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/posts\/6834\/revisions"}],"predecessor-version":[{"id":6836,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/posts\/6834\/revisions\/6836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/media\/6835"}],"wp:attachment":[{"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/media?parent=6834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/categories?post=6834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/tags?post=6834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}