{"id":4248,"date":"2023-10-04T00:23:14","date_gmt":"2023-10-04T00:23:14","guid":{"rendered":"https:\/\/mer.tours\/hawaiian-airlines-wants-to-lure-premium-travelers-with-new-amenity-kits\/"},"modified":"2023-10-04T00:23:14","modified_gmt":"2023-10-04T00:23:14","slug":"hawaiian-airlines-wants-to-lure-premium-travelers-with-new-amenity-kits","status":"publish","type":"post","link":"https:\/\/travelaffiliatewebsite.com\/mer\/hawaiian-airlines-wants-to-lure-premium-travelers-with-new-amenity-kits\/","title":{"rendered":"Hawaiian Airlines wants to lure premium travelers with new amenity kits"},"content":{"rendered":"<p><\/p>\n<div>\n<p>As &#8220;premium leisure&#8221; shines as a bright spot for legacy airlines, <a href=\"https:\/\/thepointsguy.com\/airline\/hawaiian-airlines\/\">Hawaiian Airlines<\/a> is showing signs that it wants to compete with the &#8220;Big Three&#8221; carriers in luxury travel.<\/p>\n<p>In going toe-to-toe with American Airlines, Delta Air Lines and United Airlines, Hawaiian is launching amenity kits for its long-haul flights between Hawaii and New York, Boston and Austin. The amenity kits will debut in Hawaiian&#8217;s new premium cabin in its Boeing 787-9 Dreamliner.<\/p>\n<p><b>Want more airline-specific news? <a href=\"https:\/\/thepointsguy.com\/aviation-newsletter\/\" rel=\"noopener noreferrer\" target=\"_blank\">Sign up for TPG&#8217;s free biweekly Aviation newsletter<\/a>.<\/b><\/p>\n<p>Starting Nov. 6, business-class travelers will be treated to kits that include sleep masks, toothbrushes, pens, earplugs and tissues, along with toiletries like lip balm in a cream-colored canvas bag. Business-class seats will also feature a blanket, mattress pad and pillow.<\/p>\n<figure class=\"jsx-4252866712 tpg-figure\">\n<div style=\"padding-top:0\" class=\"jsx-36530878 full-width-auto-height-image\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative\"><span style=\"box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.6796875%\"\/><noscript><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\" sizes=\"100vw\" srcset=\"https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Kit-scaled.jpg?width=640 640w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Kit-scaled.jpg?width=750 750w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Kit-scaled.jpg?width=828 828w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Kit-scaled.jpg?width=1080 1080w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Kit-scaled.jpg?width=1200 1200w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Kit-scaled.jpg?width=1920 1920w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Kit-scaled.jpg?width=2048 2048w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Kit-scaled.jpg?width=3840 3840w\" src=\"https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Kit-scaled.jpg?width=3840\"\/><\/noscript><\/span><\/div><figcaption class=\"jsx-4252866712 figcaption\">A Hawaiian Airlines business-class amenity kit. HAWAIIAN AIRLINES<\/figcaption><\/figure>\n<p>Even travelers flying in Hawaiian&#8217;s Extra Comfort or Main Cabin seats will receive an amenity kit for long-haul flights; these kits will feature many of the same items as the business-class amenity kit. The bags in the back of the plane are a heather gray and are a bit smaller.<\/p>\n<p><strong>Related: <a href=\"https:\/\/thepointsguy.com\/guide\/redeem-points-and-miles-hawaiian-airlines\/\">Best ways to redeem points and miles on Hawaiian Airlines<\/a><\/strong><\/p>\n<figure class=\"jsx-4252866712 tpg-figure\">\n<div style=\"padding-top:0\" class=\"jsx-36530878 full-width-auto-height-image\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative\"><span style=\"box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.6796875%\"\/><img alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/><noscript><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\" sizes=\"100vw\" srcset=\"https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Extra-Comfort-Kit-scaled.jpg?width=640 640w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Extra-Comfort-Kit-scaled.jpg?width=750 750w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Extra-Comfort-Kit-scaled.jpg?width=828 828w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Extra-Comfort-Kit-scaled.jpg?width=1080 1080w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Extra-Comfort-Kit-scaled.jpg?width=1200 1200w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Extra-Comfort-Kit-scaled.jpg?width=1920 1920w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Extra-Comfort-Kit-scaled.jpg?width=2048 2048w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Extra-Comfort-Kit-scaled.jpg?width=3840 3840w\" src=\"https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Extra-Comfort-Kit-scaled.jpg?width=3840\"\/><\/noscript><\/span><\/div><figcaption class=\"jsx-4252866712 figcaption\">An Extra Comfort and Main Cabin amenity kit. HAWAIIAN AIRLINES<\/figcaption><\/figure>\n<p>The launch of these amenity kits marks Hawaiian&#8217;s attempts to follow in the footsteps of the &#8220;Big Three&#8221; carriers and capitalize on the &#8220;premium leisure&#8221; trend that has become popular within the industry. At the same time, it also shows the carrier&#8217;s aim to differentiate itself from Southwest Airlines, <a href=\"https:\/\/thepointsguy.com\/guide\/southwest-flights-to-hawaii\/\">which has become a major competitor for the Honolulu-based airline<\/a> since it started flying in the Hawaii market in 2019.<\/p>\n<p><strong>Related: <a href=\"https:\/\/thepointsguy.com\/reviews\/hawaiian-airlines-a330-first-class-bos-hnl\/\">A review of the longest Hawaiian Airlines route: Boston to Maui<\/a><\/strong><\/p>\n<figure class=\"jsx-4252866712 tpg-figure\">\n<div style=\"padding-top:0\" class=\"jsx-36530878 full-width-auto-height-image\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative\"><span style=\"box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.6796875%\"\/><img alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\"\/><noscript><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%\" sizes=\"100vw\" srcset=\"https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Soft-Goods-scaled.jpg?width=640 640w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Soft-Goods-scaled.jpg?width=750 750w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Soft-Goods-scaled.jpg?width=828 828w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Soft-Goods-scaled.jpg?width=1080 1080w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Soft-Goods-scaled.jpg?width=1200 1200w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Soft-Goods-scaled.jpg?width=1920 1920w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Soft-Goods-scaled.jpg?width=2048 2048w, https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Soft-Goods-scaled.jpg?width=3840 3840w\" src=\"https:\/\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/10\/Business-Class-Soft-Goods-scaled.jpg?width=3840\"\/><\/noscript><\/span><\/div><figcaption class=\"jsx-4252866712 figcaption\">The mattress pad, blanket and pillow for business-class cabins. HAWAIIAN AIRLINES<\/figcaption><\/figure>\n<p>While Southwest only flies a handful of routes to Hawaii, the carrier has eaten into some of Hawaiian&#8217;s market share because it has offered some cheaper fares for flights from the mainland U.S. and between the islands.<\/p>\n<div class=\"&#10;        EmailSignUp_container__70lh2&#10;        undefined&#10;        EmailSignUp_isLoading__zGkU5&#10;      \"><picture class=\"EmailSignUp_graphic__AEA5s\"><source media=\"screen and (max-width: 767px)\" srcset=\"\/images\/EmailSignUp\/daily-mob.svg\"\/><img decoding=\"async\" alt=\"\" src=\"https:\/\/thepointsguy.com\/images\/EmailSignUp\/daily-dt.svg\"\/><\/picture>\n<div class=\"EmailSignUp_form__cnneL\">\n<p>Daily Newsletter<\/p>\n<p>Reward your inbox with the TPG Daily newsletter<\/p>\n<p>Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG\u2019s experts<\/p>\n<\/div>\n<\/div>\n<p>The sleekly designed amenity kits are a collaboration with Hawaiian lifestyle brand Noho Home by Jalene Kanani Bell, and they emphasize sustainable design. The canvas bag, blanket and mattress pad are made from recycled plastic.<\/p>\n<p><a href=\"https:\/\/newsroom.hawaiianairlines.com\/releases\/hawaiian-airlines-to-debut-new-amenity-kits-and-soft-goods-by-hawaii-lifestyle-brand-noho-home\" rel=\"noopener\" target=\"_blank\">Hawaiian said<\/a> it wanted the amenity kits to create a sense of &#8220;place and comfort&#8221; for passengers, leaning into the principle of &#8220;Mea Ho&#8217;okipa,&#8221; or &#8220;I am your host.&#8221;<\/p>\n<p>&#8220;Our collaboration with Noho Home was born out of the shared desire to create a sense of place and establish a connection to home while we bring our guests to their destination,&#8221; Alisa Onishi, Hawaiian Airlines&#8217; senior director of brand and community and cultural relations, said. &#8220;We are very proud of the creativity behind these designs and can&#8217;t wait for our guests to receive them.&#8221;<\/p>\n<p><b>Related reading:<\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As &#8220;premium leisure&#8221; shines as a bright spot for legacy airlines, Hawaiian Airlines is showing signs that it wants to compete with the &#8220;Big Three&#8221; carriers in luxury travel. In going toe-to-toe with American Airlines, Delta Air Lines and United Airlines, Hawaiian is launching amenity kits for its long-haul flights between Hawaii and New York, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/07\/hawaiian-airlines_Boeing787-9.jpeg?w=1600&resize=1600,1067&ssl=1","rttpg_featured_image_url":{"full":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/07\/hawaiian-airlines_Boeing787-9.jpeg?w=1600&resize=1600,1067&ssl=1",1600,1067,false],"landscape":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/07\/hawaiian-airlines_Boeing787-9.jpeg?w=1200&resize=1200,0&ssl=1",1200,0,false],"portraits":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/07\/hawaiian-airlines_Boeing787-9.jpeg?w=1200&resize=1200,0&ssl=1",1200,0,false],"thumbnail":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/07\/hawaiian-airlines_Boeing787-9.jpeg?w=150&resize=150,150&ssl=1",150,150,false],"medium":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/07\/hawaiian-airlines_Boeing787-9.jpeg?w=300&resize=300,300&ssl=1",300,300,false],"large":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/07\/hawaiian-airlines_Boeing787-9.jpeg?w=1024&resize=1024,1024&ssl=1",1024,1024,false],"1536x1536":["https:\/\/i0.wp.com\/thepointsguy.global.ssl.fastly.net\/us\/originals\/2023\/07\/hawaiian-airlines_Boeing787-9.jpeg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href=\"https:\/\/travelaffiliatewebsite.com\/mer\/category\/travel\/\" rel=\"category tag\">Travel<\/a>","rttpg_excerpt":"As &#8220;premium leisure&#8221; shines as a bright spot for legacy airlines, Hawaiian Airlines is showing signs that it wants to compete with the &#8220;Big Three&#8221; carriers in luxury travel. In going toe-to-toe with American Airlines, Delta Air Lines and United Airlines, Hawaiian is launching amenity kits for its long-haul flights between Hawaii and New York,&hellip;","_links":{"self":[{"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/posts\/4248"}],"collection":[{"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/comments?post=4248"}],"version-history":[{"count":1,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/posts\/4248\/revisions"}],"predecessor-version":[{"id":4250,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/posts\/4248\/revisions\/4250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/media\/4249"}],"wp:attachment":[{"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/media?parent=4248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/categories?post=4248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/travelaffiliatewebsite.com\/mer\/wp-json\/wp\/v2\/tags?post=4248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}